Pillar 02: Conversion Friction Mapping
Hook: sequence errors, not traffic quality, often suppress qualified submission volume.
Problem framing
Visitors are asked for commitment before trust and context are established.
Why typical solutions fail
Teams optimize button styling while leaving hierarchy and form effort untouched.
The operator approach
Audit promise, proof, CTA path, and submission effort in strict order by intent stage.
Checklist
- One clear H1 promise.
- Proof near first conversion decision.
- Single primary CTA per section.
- Required fields minimized and validated.