Strategy OS model 12

Referral Growth Model

Create a system that consistently generates referrals.

Part of the Conversion & Demand cluster inside the Strategy OS Library.

Growth flywheel diagram showing authority, demand, conversion, and pipeline working as a reinforcing loop.

Outcome

Compounding network-driven growth.

Turn positioning into trust, demand, inquiry quality, and client experience by tightening the path from attention to action.

Cluster: Conversion & Demand
Structure type: Components
4 operating elements in this model.

Purpose

Create a system that consistently generates referrals.

Outcome

Compounding network-driven growth.

Components

These are the operating elements this model uses to make the system visible before anyone jumps into execution.

01

Client success triggers

This element belongs to the wider Conversion & Demand layer of the Strategy OS.

02

Referral requests

This element belongs to the wider Conversion & Demand layer of the Strategy OS.

03

Advocacy incentives

This element belongs to the wider Conversion & Demand layer of the Strategy OS.

04

Relationship management

This element belongs to the wider Conversion & Demand layer of the Strategy OS.

If this model is where the business starts to make more sense, the next move should be practical

Use the library to understand the architecture, then move into the service path or conversation that fits the real constraint.